What’s Trending in Marketing for 2017
Heather Pennington, CEO- I Speak Business
Just ask people you know in different industries what they view as trending in marketing and see what response you receive. As a consultant that interfaces with a broad range of clients, it is always interesting to see how companies are keeping up with technology and remaining agile with market trends. Today’s consumer is one of the smartest, most well versed at scouring the internet for information to make an informed purchase decision. Research estimates over a 35-day period, the average consumer visits approximately 9 different websites totaling 33-35 minutes...
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Whats Next?
Merry Christmas and Happy New Year! I hope 2016 has been a good year leading up to a very prosperous 2017. Many friends have asked me what is next… this year I have had some amazing milestones in my life. I sold my other business, Day Three Media, Inc. in November and just graduated with my Masters at Kennesaw State University in December. As I prepare to kick off a new year, I wanted to answer that question that friends have asked, “What is next?”
I plan to stay involved with Day Three Media as we are making plans to launch additional television shows in...
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What Does Your Appearance Say About You?
When the weather turns warm, many people want to dress more casually in the office. The biggest complaint I hear is that employees sometimes cross the line between casual and inappropriate attire. In doing so, they project an image that is at odds with their employer—a sure way to gain disapproval. Inappropriate dress tells management you are not ready for a more professional position.
No matter what the season, you want to be perceived as a consummate professional, worthy of promotion. Your choice in clothing will affect how others perceive you. If you would wear something to a club, it’s probably...
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Always Bring Your Business Cards
I was attending a networking luncheon the other day. Each person there was able to pass out their business card and do a 30-second “commercial” for their business. We decided that as each person got up to speak, they would hold up their business card so the rest of us could associate their face with their contact information. I noticed that two people did not have business cards, so they had to skip this part. I shook my head—how could they forget to bring business cards to a business networking event?!
Failing to bring business cards hurts you because it makes...
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