Category Archives: Uncategorized

Why Use Video Marketing?

In many cases, businesses believe that a graphic and a caption will catch an audience’s attention right away, but several studies have shown video marketing has a very high engagement rate. Videos boost conversation and lead directly to sales. Why use video marketing? Eighty-one percent of businesses use video marketing to gain an audience and keep that audience’s attention. With that 81%, those businesses’ websites are 53x more likely to reach Google’s front page if they include videos... Google likes videos! They can also be included in other types of marketing collateral like landing pages. Including video on your landing page can...
Read more

Your Simplified Guide to SEO

Your Simplified Guide to SEO SEO. Search Engine Optimization. It’s not as scary as we’ve made it out to be and there are major benefits to some simple steps of implementation. We want you to see those benefits, so today we are breaking down SEO for you. It’s time to put some strategy behind our search engine results. Search Engine Optimization is the process of maximizing the number of visitors to a particular website by ensuring that the site appears high on the list of results returned by a search engine. SEO can be a really complex topic to cover so...
Read more

Every Company Has a Story, Are You Telling Yours?

Regardless of the size of your organization, marketing can be a daunting task. ISpeak Business is a consulting firm dedicated to the improvement and growth of our clients. The ISB story begins with Heather Pennington, President and CEO of ISpeak Business. Heather has 20 years of experience in the Marketing industry and has worked with thousands of clients. Through her decision-focused approach, she has applied her strategic and tactical solutions to consulting with organizations in the area of marketing, organizational development, strategic planning, and brand development. We believe the most important question our clients can ask themselves is, “What is...
Read more