Monthly Archives: July 2017

8 Tips for Attorneys to Build Your Personal Brand

A lot of people think personal branding is only useful in certain professions, but anyone can benefit from it to articulate their strengths, differentiate their unique value and leave a lasting impression that wins clients and new business. Here are some tactics attorneys can use to build their brand. 1. Create a portfolio of successes. Whether a website or print portfolio, showcase the work you’ve done in the past. Ask past clients for testimonials and get permission to use one of them as a case study. This builds trust in a world where trust is hard to come by and helps convince...
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What Is Search Engine Optimization And Why Is It Important

Search engine optimization is nowadays more important than ever and it is necessary for every webmaster to understand the true meaning of SEO as well as the potential it creates for every business.

What is SEO?

Search engine optimization or SEO in short, is a set of rules that can be followed by website (or blog) owners to optimize their websites for search engines and thus improve their search engine rankings. In addition, it is a great way to increase the quality of their web sites by making them user- friendly, faster and easier to navigate. SEO can also be considered as...
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How AI Is Streamlining Marketing and Sales

By: Brad Power In 1950, Alan Turing, already famous for helping to crack the German Enigma code during World War II, devised the Turing test to define intelligence in machines. Could a computer, Turing asked, fool a human into thinking he was interacting with another person, or imitate human responses so well that it would be impossible for a person to tell the difference? If the machine could, Turing proposed, it could be considered intelligent. Turing’s thought experiment spawned scores of science-fiction tales, such as the 2015 hit movie Ex Machina. Now, artificial intelligence (AI) and autonomous algorithms are not only passing...
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8 Reasons to Consider Outsourcing Marketing to a Consulting Agency

1. You get more than just marketing experience

What if you could have predictable, effective marketing systems that generated and nurtured sales leads? By outsourcing some of your marketing, you get marketing talent, leading-edge strategies, shared experiences, and access to advanced marketing technology. You can seamlessly synchronize the end-to-end customer experience, and touch each stage of the buying cycle with agile, timely, and relevant marketing campaigns. The marketing skills gap is very real. 75% of marketers say their lack of skills is impacting revenue in some way, and 74% say it's contributing to misalignment between the marketing and sales teams, according to Oracle. Clearly, the game is changing...
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