A lot of people think personal branding is only useful in certain professions, but anyone can benefit from it to articulate their strengths, differentiate their unique value and leave a lasting impression that wins clients and new business. Here are some tactics attorneys can use to build their brand.
1. Create a portfolio of successes. Whether a website or print portfolio, showcase the work you’ve done in the past. Ask past clients for testimonials and get permission to use one of them as a case study. This builds trust in a world where trust is hard to come by and helps convince...
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8 Tips for Attorneys to Build Your Personal Brand
