Monthly Archives: April 2017

Marketing Automation Strategy: Companies Are Adopting Marketing Automation More Aggressively Than Ever

95% of companies use or plan to use marketing automation. Once thought of as just a "buzzword," marketing automation is no longer a niche software only available to a select few. Now, almost all companies are exploring the benefits of marketing automation to drive more leads, close more sales, and optimize their marketing ROI. Virtually all companies believe marketing automation is important to the success of their marketing programs. Case study after case study show the tremendous results from using marketing automation. More leads, more won deals, higher revenue per deal, and shorter sales...
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