Monthly Archives: October 2017

When it comes to marketing strategy, tradeshows still remain as one of the most profitable business-to-business (B2B) media strategies for companies. It was estimated that the yearly spend in 2014 was close to $70 Billion and on the rise. Many companies approach this opportunity with no strategy and no way to track their return on investment. Before you start packing your bags and making plans to spend a small fortune, let’s explore a few questions to ask yourself and also put a plan into place. 1- Does it make sense to go, better put, have you done your research to...