Monthly Archives: June 2017

AI Can Comb Through Your Data to Create More Compelling Customer Experiences

The world has more data than ever before. In fact, it’s estimated that by 2020, we’ll produce 44 zettabytes every day. That’s equal to 44 trillion gigabytes. One gigabyte can hold the contents of enough books to cover a 30-foot-long shelf. Multiply that by 44 trillion. That’s a lot of data — too much for most companies to process. And yet front-line employees are still often left operating with data that’s “too little, too late.” Most organizations are challenged to extract meaningful insights from their customer data when they’re drowning in so many data feeds. Data is not always shared efficiently. Many...
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Top Benefits of Hiring A Marketing Consulting Firm

Let's face it, we're all busy. Do you need additional marketing help? Do you need specific expertise? Or maybe you just can't find the right talent. Here are eight ways you know it’s time to hire a marketing agency.
  1. Sales are Stagnant
  2. It’s Not Getting Done
  3. You Don’t Enjoy Marketing
  4. You’ve Realized You Don’t Have the Skills
  5. The Sales Department is Complaining of “No Good Leads”
  6. Your Marketing Results are Hit or Miss
  7. You Wonder What is Working
  8. You’d Love to Hire a Complete Marketing Team, but Lack the Budget
If any of these apply to you, then read on... Marketing teams are...
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Has Google Finally Proven That Online Ads Cause Offline Purchases?

By Niraj Dawar About one-third of all advertising dollars are now spent online. Google, the alpha gorilla in this space, pulls in half of that expenditure as revenue. The key selling proposition of online advertising versus physical-world advertising is its trackability, the ability to connect the dots between ad exposure and purchases. Online, this is measurable (even though specific measures are still contraversial, often misused, and continually being refined), because ad exposure and purchases are both trackable and generally assignable to an individual user. Google has a more complete picture of the consumer than any other company, because it knows when consumers view ads in Google...
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