Yearly Archives: 2017

Tradeshows… How to Get the Most Out of Your ROI

When it comes to marketing strategy, tradeshows still remain as one of the most profitable business-to-business (B2B) media strategies for companies. It was estimated that the yearly spend in 2014 was close to $70 Billion and on the rise. Many companies approach this opportunity with no strategy and no way to track their return on investment. Before you start packing your bags and making plans to spend a small fortune, let’s explore a few questions to ask yourself and also put a plan into place. 1- Does it make sense to go, better put, have you done your research to...
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New Partner to Head Up Business Development

[September 19, 2017] FOR IMMEDIATE RELEASE New Partner to head up Business Development ISpeak Business ISpeak Business is expanding, offering innovative strategies for their clients as a business consulting firm. [ATLANTA, GEORGIA] --- [Heather Pennington] is pleased to announce expansion for ISpeak Business, a consulting firm adding an additional partner, Keith Johnson located in Atlanta Georgia. Since 2001 Heather has been passionate about helping businesses reach their full potential. Heather spent 16 years as the founder and previous CEO of Day Three Media, a media company based in Georgia. She started her second company seven years ago as a single female owner. “These are...
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Success with the Internet of Things Requires More Than Chasing the Cool Factor

By Maciej Kranz Many companies begin an internet of things (IoT) journey with great expectations, only to end up with disappointing business results. Gartner recently estimated that through 2018 “80% of IoT implementations will squander transformational opportunities” and fail to monetize IoT data. And a new survey by Cisco found that one-third of all completed IoT projects were not considered a success. In my experience with dozens of organizations implementing IoT solutions, those that achieved their expected ROI changed their traditional business approaches in one or more of the following ways:

They Developed a Partner Ecosystem

The essence of IoT is interconnectivity. Interconnectivity is about more...
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Why Medical Professionals Need a Marketing Agency

As we enter the digital era, doctors and medical professionals are looking to digital marketing to drive customers to into their doors. Marketing and branding is becoming a top priority for those in the medical field in order to save time, save money, and give a strong edge against the rising competition. With the advent of platforms like Yelp and WebMD, potential patients are empowered with more information, which lets them be more selective about the doctor that’s right for them. With iSpeakBusiness, medical professionals can have a successful marketing approach to build new clientele and grow their practice without...
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