What Should My Company Spend on Marketing?

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The most common question we get asked is “What should I be spending on Marketing?” For most companies, it is important to consider the costs that will and should be covered in the marketing budget. Marketing costs include strategy, SEO,…
ranking with best content

How to Make Sure Your Business is Ranking With Your Best Content

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To ensure that your business is ranking with your best content, here are a few steps to follow: Improve your internal linking structure. Make your information clear to your visitors and search engines as to what is important.…
project photo

How to take project photos in the AEC industry & why it’s important

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In order to be successful in the AEC industry, you must stand out among the thousands of other companies. Taking project photos that are good quality and different can help catch the customers eye. Why is it important? First,…
Business Meeting with clients

Marketing Strategies

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Marketing strategies that will help your business grow this year. With Covid-19 affecting everything including the way of business, there are several strategies that will allow your business to continue to succeed. 1. Go about…
why use video marketing

Why Use Video Marketing?

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In many cases, businesses believe that a graphic and a caption will catch an audience’s attention right away, but several studies have shown video marketing has a very high engagement rate. Videos boost conversation and lead directly to sales. Why…
growth strategy

How Can We Help?

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  Ever since the Covid-19 outbreak, many companies have had to quickly figure out new ways to conduct business.  From working virtual, conducting online meetings, and changing your strategy for the year.  What challenges are you…
Heather Pennington

Voyage Atlanta Publication

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A nice surprise to be included in a publication, Voyage Atlanta! Today we’d like to introduce you to Heather Pennington. Heather, before we jump into specific questions about the business, why don’t you give us some details about you and your story. Back in 2000, I had an opportunity of a lifetime to represent Kennesaw State University against Duke, Yale and ...