Entries by Heather Pennington

What Does a Marketing Strategy Really Look Like?

I hear it all the time. “We need to do more marketing.” But what does that actually mean? More social media posts? More emails? A new website? Maybe some advertising? All of those can be part of marketing. But they aren’t a marketing strategy. A real marketing strategy starts with a much bigger question: Where […]

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You Manage Their Wealth. Who Manages Your Growth?

This week, I’ll have the opportunity to join wealth advisors from across the country at the Arkadios National Conference in Atlanta, and I’m genuinely excited about what’s ahead. Arkadios brings together entrepreneurial advisors from across the country, creating an environment designed around collaboration, education, and sharing ideas. And that is exactly where I love to […]

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Heather Pennington Featured in CanvasRebel Magazine

We’re excited to share that Heather Pennington, Founder and Chief Marketing Officer of iSpeak Business, was recently featured in CanvasRebel Magazine. In the interview, Heather shares insights from her career in marketing, business strategy, leadership, and entrepreneurship, offering a closer look at the experiences that have shaped her approach to helping businesses grow. With more […]

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Marketing Isn’t What It Was a Year Ago, And That’s Good News

 By Heather Pennington, CEO of I Speak Business If there’s one thing I’ve learned over the years, it’s this: marketing never stands still. What worked even twelve months ago isn’t enough today. Consumer behavior has changed. Search engines have changed. Artificial intelligence has changed the way people find businesses. If your marketing strategy hasn’t […]

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The Countdown Is On: Vote I Speak Business for Best of Georgia 2025!

Vote for ISB! We’re thrilled to announce – we’re on the ballot again! It’s official: i Speak Business is nominated for the 2025 Best of Georgia Awards, and we couldn’t be more excited! After winning this prestigious honor multiple years in a row, we are ready to make it an ongoing record, and we need […]

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Heather Pennington Leads Inspiring Webinar on Public Speaking for Educators in Albania

The ability to communicate effectively is one of the most essential skills a teacher can have. This was the focus of a recent webinar led by Heather Pennington for the International School Project (ISP) in Albania, where she shared valuable insights on the importance of public speaking for educators. With over 530 teachers in attendance, […]

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Why Moore Invested?

Is Your retirement keeping you up at night? At Moore Invested we believe the only way to provide genuine financial advice is to align our interests completely with yours. When you work with us, you can trust that our recommendations are purely based on what’s best for your financial situation—without any outside influences. We evaluate […]