Yearly marketing budget framework: conservative 3–6%, middle of the road 7–10%, and aggressive 10%+ of gross revenue

Setting Your Yearly Marketing Budget: How Much Should You Actually Spend?

Business Development, Marketing, Strategy

When it comes to scaling a business, one of the most frequent questions we get from clients at i Speak Business is: "How much money should I actually look to invest in my marketing budget this year?" There is no one-size-fits-all…

aeo and seo optimization by ispeak business

Marketing Isn’t What It Was a Year Ago, And That’s Good News

AEO, Business Consultant, Business Development, Marketing, Marketing Firm, SEO, Strategy

By Heather Pennington, CEO of I Speak Business If there's one thing I've learned over the years, it's this: marketing never stands still. What worked even twelve months ago isn't enough today. Consumer behavior has changed. Search…

The Countdown Is On: Vote I Speak Business for Best of Georgia 2025!

Advertising, Brand Image, Business Consultant, Business Development, Marketing, Marketing automation, Marketing Firm, News, Publications, Strategy

Vote for ISB! We’re thrilled to announce - we’re on the ballot again! It’s official: i Speak Business is nominated for the 2025 Best of Georgia Awards, and we couldn’t be more excited! After winning this prestigious honor multiple…

How Can We Help?

Advertising, Advice, Brand Image, Business Consultant, Business Development, Leadership Development, Marketing, Marketing automation, Marketing Firm, Strategy

Ever since the Covid-19 outbreak, many companies have had to quickly figure out new ways to conduct business. From working virtual, conducting online meetings, and changing your strategy for the year. What challenges are you…

Voyage Atlanta Publication

Advertising, Brand Image, Business Development, Marketing, Marketing automation, News, Publications

A nice surprise to be included in a publication, Voyage Atlanta! Today we’d like to introduce you to Heather Pennington. Heather, before we jump into specific questions about the business, why don’t you give us some details about you and your story. Back in 2000, I had an opportunity of a lifetime to represent Kennesaw State University against Duke, Yale and ...