I hear it all the time.
“We need to do more marketing.”
But what does that actually mean?
More social media posts?
More emails?
A new website?
Maybe some advertising?
All of those can be part of marketing. But they aren’t…
https://ispeakbusiness.com/wp-content/uploads/2026/09/marketing-strategy-photo-e1790807725341.jpg610913Heather Penningtonhttps://ispeakbusiness.com/wp-content/uploads/2025/01/new-logo-isb.pngHeather Pennington2026-09-30 18:36:192026-09-30 18:36:19What Does a Marketing Strategy Really Look Like?
Sometimes the best way to make an impact is to show up.
This October, Heather Pennington will be stepping outside of her usual role as Chief Marketing Officer and onto the runway as part of Best Self Atlanta’s Over 40 & Fabulous Fashion…
https://ispeakbusiness.com/wp-content/uploads/2026/09/over-40-and-fabulous-photo-e1790693036755.jpg9321024Heather Penningtonhttps://ispeakbusiness.com/wp-content/uploads/2025/01/new-logo-isb.pngHeather Pennington2026-09-28 16:50:552026-09-29 12:40:21Walking the Runway for a Cause: Fashion Meets Passion Supports Breast Cancer Rehabilitation
This week, I’ll have the opportunity to join wealth advisors from across the country at the Arkadios National Conference in Atlanta, and I’m genuinely excited about what’s ahead.
Arkadios brings together entrepreneurial advisors…
https://ispeakbusiness.com/wp-content/uploads/2026/09/Arkadios-Conference-Flyer-e1790187693292.jpg9531545Heather Penningtonhttps://ispeakbusiness.com/wp-content/uploads/2025/01/new-logo-isb.pngHeather Pennington2026-09-23 14:19:342026-09-29 13:33:18You Manage Their Wealth. Who Manages Your Growth?
We’re excited to share that Heather Pennington, Founder and Chief Marketing Officer of iSpeak Business, was recently featured in CanvasRebel Magazine.
In the interview, Heather shares insights from her career in marketing, business strategy,…
https://ispeakbusiness.com/wp-content/uploads/2026/09/heather-by-sunset.jpg20481536Heather Penningtonhttps://ispeakbusiness.com/wp-content/uploads/2025/01/new-logo-isb.pngHeather Pennington2026-09-22 13:25:022026-09-29 13:10:38Heather Pennington Featured in CanvasRebel Magazine
By Heather Pennington, CEO of I Speak Business
If there's one thing I've learned over the years, it's this: marketing never stands still.
What worked even twelve months ago isn't enough today. Consumer behavior has changed. Search…
https://ispeakbusiness.com/wp-content/uploads/2026/07/aeo-seo-top.jpg7331500Heather Penningtonhttps://ispeakbusiness.com/wp-content/uploads/2025/01/new-logo-isb.pngHeather Pennington2026-07-01 19:23:252026-07-01 19:42:37Marketing Isn’t What It Was a Year Ago, And That’s Good News
We are excited to share that Heather Pennington, founder of I Speak Business, was recently featured in an interview with Voyage ATL as part of their local entrepreneur spotlight series.
https://ispeakbusiness.com/wp-content/uploads/2026/05/h-thumb2.jpg7711001adminhttps://ispeakbusiness.com/wp-content/uploads/2025/01/new-logo-isb.pngadmin2026-05-22 19:04:372026-05-22 19:17:35Heather Pennington Featured in Voyage ATL
Vote for ISB!
We’re thrilled to announce - we’re on the ballot again!
It’s official: i Speak Business is nominated for the 2025 Best of Georgia Awards, and we couldn’t be more excited! After winning this prestigious honor multiple…
https://ispeakbusiness.com/wp-content/uploads/2025/08/BOGA-Vote-Nominee-1200x1200-A-2-copy.png12001200Heather Penningtonhttps://ispeakbusiness.com/wp-content/uploads/2025/01/new-logo-isb.pngHeather Pennington2025-08-02 15:26:032026-04-17 14:04:15The Countdown Is On: Vote I Speak Business for Best of Georgia 2025!
Happy Anniversary Moore Invested, we couldn’t have done it without you—our valued clients, partners, and team. Over the past year, we’ve helped individuals and families build stronger financial futures, Read More: https://moor…
https://ispeakbusiness.com/wp-content/uploads/2025/03/OneYearAnniversary.ChopsGroupPict-scaled.jpg20132560Heather Penningtonhttps://ispeakbusiness.com/wp-content/uploads/2025/01/new-logo-isb.pngHeather Pennington2025-03-12 14:13:082026-04-03 16:42:34Happy Anniversary Moore Invested!
The ability to communicate effectively is one of the most essential skills a teacher can have. This was the focus of a recent webinar led by Heather Pennington for the International School Project (ISP) in Albania, where she shared valuable…
https://ispeakbusiness.com/wp-content/uploads/2025/03/Screenshot-2025-03-12-at-1.52.25 PM.png7801394Heather Penningtonhttps://ispeakbusiness.com/wp-content/uploads/2025/01/new-logo-isb.pngHeather Pennington2025-03-12 13:57:072025-03-12 13:57:07Heather Pennington Leads Inspiring Webinar on Public Speaking for Educators in Albania
What Does a Marketing Strategy Really Look Like?
MarketingWalking the Runway for a Cause: Fashion Meets Passion Supports Breast Cancer Rehabilitation
NewsYou Manage Their Wealth. Who Manages Your Growth?
News, Wealth ManagementHeather Pennington Featured in CanvasRebel Magazine
News, PublicationsMarketing Isn’t What It Was a Year Ago, And That’s Good News
AEO, Business Consultant, Business Development, Marketing, Marketing Firm, SEO, StrategyHeather Pennington Featured in Voyage ATL
Brand Image, Marketing, News, PublicationsThe Countdown Is On: Vote I Speak Business for Best of Georgia 2025!
Advertising, Brand Image, Business Consultant, Business Development, Marketing, Marketing automation, Marketing Firm, News, Publications, StrategyHappy Anniversary Moore Invested!
Advice, Financial Investing, News, Wealth ManagementHeather Pennington Leads Inspiring Webinar on Public Speaking for Educators in Albania
Advertising, Brand Image, Business Consultant, Leadership Development, News, Public Speaking, Training