Yearly marketing budget framework: conservative 3–6%, middle of the road 7–10%, and aggressive 10%+ of gross revenue

Setting Your Yearly Marketing Budget: How Much Should You Actually Spend?

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   When it comes to scaling a business, one of the most frequent questions we get from clients at i Speak Business is: "How much money should I actually look to invest in my marketing budget this year?" There is no one-size-fits-all…

The New Client Journey for Financial Advisors: Referral → Search → AI → Trust

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The first conversation may happen before the first conversation. That sounds strange, but it reflects how prospects behave today. A referred prospect may conduct significant research before deciding whether to call an advisor. The new journey…

From Referral to Research: Why Advisors Must Survive the Digital Vetting Process

 The referral is no longer the finish line. For years, advisor marketing for an independent financial advisor was straightforward: a trusted client or professional makes an introduction, the advisor has a conversation, a meeting follows,…
marketing strategy showing on a laptop

What Does a Marketing Strategy Really Look Like?

I hear it all the time: "We need to do more marketing." But what does that actually mean, and what does a marketing strategy really look like? More social media posts? More emails? A new website? Maybe some advertising? All…
over 40 and fabulous showing Heather Pennington

Walking the Runway for a Cause: Fashion Meets Passion Supports Breast Cancer Rehabilitation

Sometimes the best way to make an impact is to show up. This October, Heather Pennington will be stepping outside of her usual role as Chief Marketing Officer and onto the runway as part of Best Self Atlanta’s Over 40 & Fabulous Fashion…
Arkadios Conference flyer

You Manage Their Wealth. Who Manages Your Growth?

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This week, I’ll have the opportunity to join wealth advisors from across the country at the Arkadios National Conference in Atlanta, and I’m genuinely excited about what’s ahead. Arkadios brings together entrepreneurial advisors…
Heather Pennington by Sunset

Heather Pennington Featured in CanvasRebel Magazine

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We’re excited to share that Heather Pennington, Founder and Chief Marketing Officer of iSpeak Business, was recently featured in CanvasRebel Magazine. In the interview, Heather shares insights from her career in marketing, business strategy,…
aeo and seo optimization by ispeak business

Marketing Isn’t What It Was a Year Ago, And That’s Good News

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 By Heather Pennington, CEO of I Speak Business If there's one thing I've learned over the years, it's this: marketing never stands still. What worked even twelve months ago isn't enough today. Consumer behavior has changed. Search…
Heather Pennington of ISB featured in article

Heather Pennington Featured in Voyage ATL

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We are excited to share that Heather Pennington, founder of I Speak Business, was recently featured in an interview with Voyage ATL as part of their local entrepreneur spotlight series.