Many people confuse marketing with advertising or vice versa. Though both components contribute to the same end objective they are distinct from each other. Understanding the difference between marketing and advertising can put your company on the path to substantial growth.
Marketing is the long-term process of systematic planning and implementation. This process is intended to create a market for the new or existing product and build the brand’s image. It involves understanding who your potential customers are and what they want to get from your product or service. Marketing consists of advertising, market research, media planning, public relations, product pricing, distribution, customer...
Read more
The Advantage of Knowing the Difference Between Marketing and Advertising
