Monthly Archives: May 2017

The Advantage of Knowing the Difference Between Marketing and Advertising

Many people confuse marketing with advertising or vice versa. Though both components contribute to the same end objective they are distinct from each other. Understanding the difference between marketing and advertising can put your company on the path to substantial growth. Marketing is the long-term process of systematic planning and implementation. This process is intended to create a market for the new or existing product and build the brand’s image. It involves understanding who your potential customers are and what they want to get from your product or service. Marketing consists of advertising, market research, media planning, public relations, product pricing, distribution, customer...
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Advertising, MarketingComments are closed Permalink

Obsess Over Your Customers Not Your Rivals

A Harvard Business Review Article
By Tara-Nicholle Nelson
The starting point of most competitive analysis is a question: Who is your competition? That’s because most companies view their competition as another brand, product, or service. But smart leaders and organizations go broader. The question is not who your competition is but what it is. And the answer is this: Your competition is any and every obstacle your customers encounter along their journeys to solving the human, high-level problems your company exists to solve. When I led marketing at MyFitnessPal and was asked about our competition, I think people always expected me to rattle off a list of other nutrition-tracking...
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MarketingComments are closed Permalink

How an Analytics Mindset Changes Marketing Culture

The most significant culture shift today for marketing teams is adopting an analytical marketing approach. Change has been forced on us, due to the steady creation of new digital channels that have affected customer expectations. The problem is that while marketers are thinking differently about their data, in many cases they’re not acting differently based on what the data is telling them. At SAS, where I work, we’ve built an analytical culture by focusing on three approaches.

Using Data to Change the Status Quo

How often are you relying on gut feelings to make decisions? We all rely on it more than we care to...
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Advice, Brand Image, Business Development, Marketing, Marketing automation, News, Publications, Strategy, UncategorizedComments are closed Permalink