Did you know that on average, 95% of your typical workforce does not understand its organization’s strategy? Approximately 90% of organizations fail to execute strategies successfully. Another 86% of executive teams spend less than one hour per month discussing their organizations strategy. Lastly, 60% of organizations do not link strategy to budgeting.
With those statistics, it is no wonder that so many businesses throw away millions of dollars every year due to the lack of research, planning, strategy and execution. Every entity needs a solid understanding of their internal and external strengths, weaknesses, opportunities, and threats before articulating the organizations competencies and goals to its members as well as to the customer.
With so many areas to consider with running an organization sometimes it is more feasible to get an outsider to come in for a specific goal or need and institute change objectively. Other times it is beneficial to have a fresh perspective in addressing issues, present solutions, and implement change.
What do others say about I Speak Business…
I had the pleasure of working with Heather Pennington during my time at Kennesaw State University. We were launching the new football program and we worked with Heather on all of our marketing materials for the launch of season tickets. She listened to our needs, provided feedback and ultimately, put together materials that were spot on for our needs. She assisted in our launch initiatives to sell season tickets and with these and our materials, we nearly sold out of all tickets in least than 3 months! She is extremely intelligent, tons of experience and most importantly, listens! Then, she will work WITH you to develop strategies that will positively impact your business! I would highly recommend contacting Heather – she will help you drive business and do so in a way that fits you and your business! – Padraic McMeel
I Speak Business has provided general business analysis and advice for our engineering consulting business. Their advice has been integral in identifying our weak points and providing a plan to tackle them. Heather Pennington is a pleasure to work with. She has great insight into making a business run smoothly and quickly responds to correspondence. I give the highest recommendation for I Speak Business for business consulting and marketing expertise. – Matt Hammond, MH Structures
Heather Pennington has been consulting with our company for nearly 3 years and has been remarkably successful in helping to take our business to the next level. She has brought many new ideas and executed them flawlessly.- Hunter Bicknell, BM&K Construction and Engineering
Have known Heather for years. She is genuine, intelligent, professional, dedicated and above all else, has a heart of gold. Your business and yourself will be better for knowing her. Her involvement in the community and giving spirit reflects Heather’s appreciation and concern not only about her clients, but her fellow man. Five stars are not enough …make the right decision for your business and give I Speak Business a call. – Chuck Burge
I was the Assistant Athletic Director for External Affairs at Kennesaw State University when we were planning to begin a Football program. We had a great partnership with Heather Pennington and her firm while she helped to plan develop and execute a strong marketing plan to reach the community with our message. She assisted in developing videos print materials and overall messaging. She was fantastic in helping us to roll out a great message which matched the professionalism and success of our team which has been after five seasons the most successful program in NCAA history measured by “wins”. I would recommend Heather and her firm without any reservation. Thanks Heather for helping us win both on and off the field. Go Owls! – George Olney, Kennesaw State University
Heather has done an amazing job for our company! Her approach to marketing is very friendly and she gives the experience a family feel rather than a cold business feel. We look forward to continuing to work with this company! – April Dobbs