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What Should My Company Spend on Marketing?

The most common question we get asked is “What should I be spending on Marketing?” For most companies, it is important to consider the costs that will and should be covered in the marketing budget. Marketing costs include strategy, SEO, branding, building and maintaining your website, public relations, social media, digital marketing, etc. Before considering a percentage of what your company should spend on marketing, planning for the marketing budget and comparing the marketing budgets to others in the same industry might help decide what is needed in your company....
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How to Make Sure Your Business is Ranking With Your Best Content

To ensure that your business is ranking with your best content, here are a few steps to follow:

  1. Improve your internal linking structure.
  • Make your information clear to your visitors and search engines as to what is important.

2. Make sure on which articles, posts or pages that you want to rank the highest.

  • These will be the pages, articles and posts that give the most information and value to your audience....
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How to take project photos in the AEC industry & why it’s important

In order to be successful in the AEC industry, you must stand out among the thousands of other companies. Taking project photos that are good quality and different can help catch the customers eye.

Why is it important?

First, let's start off with talking about why it is important to have good photos to use for marketing in the AEC industry. Among thousands of other companies within this industry, you must stand out and one way by doing so is...

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Happy Mother’s Day!

Happy Mother’s Day from this Mom to all the Moms who help make the world a better place!  As an Entrepreneur and Mom who strives to find balance with work and family, it is not always easy.  Us Moms play the role for so many jobs consisting of doctor, taxi, housekeeper, chef, organizer, and the list goes on.  So today, I wish all you Moms out there a very big thank you for what you do!  Happy Mother's Day! ...
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