Monthly Archives: February 2021

Why Use Video Marketing?

In many cases, businesses believe that a graphic and a caption will catch an audience’s attention right away, but several studies have shown video marketing has a very high engagement rate. Videos boost conversation and lead directly to sales. Why use video marketing? Eighty-one percent of businesses use video marketing to gain an audience and keep that audience’s attention. With that 81%, those businesses’ websites are 53x more likely to reach Google’s front page if they include videos... Google likes videos! They can also be included in other types of marketing collateral like landing pages. Including video on your landing page can...
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