Let’s face it, we’re all busy. Do you need additional marketing help? Do you need specific expertise? Or maybe you just can’t find the right talent.
Here are eight ways you know it’s time to hire a marketing agency.
- Sales are Stagnant
- It’s Not Getting Done
- You Don’t Enjoy Marketing
- You’ve Realized You Don’t Have the Skills
- The Sales Department is Complaining of “No Good Leads”
- Your Marketing Results are Hit or Miss
- You Wonder What is Working
- You’d Love to Hire a Complete Marketing Team, but Lack the Budget
If any of these apply to you, then read on…
Marketing teams are feeling strapped with limited resources, smaller budgets, and there isn’t adequate training available. If you keep your entire marketing team in-house, you could wind up spending your entire budget on payroll and still not have all of the skill sets needed.
Despite the challenges of finding performance-based agency partners, marketers are outsourcing at record rates. According to Accenture’s “Turbulence for the CMO” report, CMOs are turning to a large mix of agency partners and marketing service providers, outsourcing “between 45 percent and 75 percent of marketing activities.”
Companies can take advantage of the following benefits by hiring a marketing consulting firm:
- Cost/Risk: At much less than the cost of one full-time executive, you get an entire team of experts, and can expect cheaper ad costs and software costs, among others. Minimize the impact of marketing staff reductions.
- Access: With the right firm, you still get complete access to all of your data and insights — no hidden fees/total transparency. Access expertise in marketing strategy and implementation, as well as creative design, focused on the specific job or project on hand.
- Time: You save on all of the time it takes finding someone — or trying to learn the entire Internet marketing field yourself.
- Experience: Get an outside perspective on your business. Your team will benefit from the experience the marketing team brings to the table, such as familiarity with your target market and the many marketing channels and opportunities available.