Category Archives: Advice

  • Home
  • /
  • Category Archives: "Advice"

8 Reasons to Consider Outsourcing Marketing to a Consulting Agency

1. You get more than just marketing experience

What if you could have predictable, effective marketing systems that generated and nurtured sales leads? By outsourcing some of your marketing, you get marketing talent, leading-edge strategies, shared experiences, and access to advanced marketing technology. You can seamlessly synchronize the end-to-end customer experience, and touch each stage of the buying cycle with agile, timely, and relevant marketing campaigns. The marketing skills gap is very real. 75% of marketers say their lack of skills is impacting revenue in some way, and 74% say it's contributing to misalignment between the marketing and sales teams, according to Oracle. Clearly, the game is changing...
Read more
Advertising, Advice, Brand Image, Business Development, Marketing, StrategyComments are closed Permalink

How an Analytics Mindset Changes Marketing Culture

The most significant culture shift today for marketing teams is adopting an analytical marketing approach. Change has been forced on us, due to the steady creation of new digital channels that have affected customer expectations. The problem is that while marketers are thinking differently about their data, in many cases they’re not acting differently based on what the data is telling them. At SAS, where I work, we’ve built an analytical culture by focusing on three approaches.

Using Data to Change the Status Quo

How often are you relying on gut feelings to make decisions? We all rely on it more than we care to...
Read more
Advice, Brand Image, Business Development, Marketing, Marketing automation, News, Publications, Strategy, UncategorizedComments are closed Permalink

What Marketing Automation Success Looks Like

Marketing automation has dramatically increased the effectiveness and efficiency of finding, nurturing and converting customers. But there are challenging obstacles to marketing automation success. Marketing automation streamlines marketing processes to improve time-intensive tactics such as lead nurturing, the most important objective for agencies. Reaching out to individually nurture leads one at a time isn’t realistic for most companies and takes a huge amount of time for the ones that do. Marketing automation’s strength is that by segmenting leads based on interests and stage in the buying cycle, you can have a one-on-one conversation... with thousands of people at once. Obstacles to Successful...
Read more
Advice, Brand Image, Business Development, Marketing, Marketing automation, News, Publications, StrategyComments are closed Permalink