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Success with the Internet of Things Requires More Than Chasing the Cool Factor

By Maciej Kranz Many companies begin an internet of things (IoT) journey with great expectations, only to end up with disappointing business results. Gartner recently estimated that through 2018 “80% of IoT implementations will squander transformational opportunities” and fail to monetize IoT data. And a new survey by Cisco found that one-third of all completed IoT projects were not considered a success. In my experience with dozens of organizations implementing IoT solutions, those that achieved their expected ROI changed their traditional business approaches in one or more of the following ways:

They Developed a Partner Ecosystem

The essence of IoT is interconnectivity. Interconnectivity is about more...
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Business Development, Leadership Development, Marketing, Marketing automation, News, Publications, Strategy, UncategorizedComments are closed Permalink

Why Medical Professionals Need a Marketing Agency

As we enter the digital era, doctors and medical professionals are looking to digital marketing to drive customers to into their doors. Marketing and branding is becoming a top priority for those in the medical field in order to save time, save money, and give a strong edge against the rising competition. With the advent of platforms like Yelp and WebMD, potential patients are empowered with more information, which lets them be more selective about the doctor that’s right for them. With iSpeakBusiness, medical professionals can have a successful marketing approach to build new clientele and grow their practice without...
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Business Development, MarketingComments are closed Permalink

How AI Is Streamlining Marketing and Sales

By: Brad Power In 1950, Alan Turing, already famous for helping to crack the German Enigma code during World War II, devised the Turing test to define intelligence in machines. Could a computer, Turing asked, fool a human into thinking he was interacting with another person, or imitate human responses so well that it would be impossible for a person to tell the difference? If the machine could, Turing proposed, it could be considered intelligent. Turing’s thought experiment spawned scores of science-fiction tales, such as the 2015 hit movie Ex Machina. Now, artificial intelligence (AI) and autonomous algorithms are not only passing...
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Business Development, Marketing, Marketing automationComments are closed Permalink

8 Reasons to Consider Outsourcing Marketing to a Consulting Agency

1. You get more than just marketing experience

What if you could have predictable, effective marketing systems that generated and nurtured sales leads? By outsourcing some of your marketing, you get marketing talent, leading-edge strategies, shared experiences, and access to advanced marketing technology. You can seamlessly synchronize the end-to-end customer experience, and touch each stage of the buying cycle with agile, timely, and relevant marketing campaigns. The marketing skills gap is very real. 75% of marketers say their lack of skills is impacting revenue in some way, and 74% say it's contributing to misalignment between the marketing and sales teams, according to Oracle. Clearly, the game is changing...
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Advertising, Advice, Brand Image, Business Development, Marketing, StrategyComments are closed Permalink