Tag Archive for: Marketing firm

Is Your Website Working for You? The 60-Second Advisor Website Test

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Your homepage has a job to do. It does not need to tell your entire history. It needs to reduce uncertainty and help the right prospect decide whether to keep exploring. Try the 60-second test. Ask a person who does not work in financial…
Yearly marketing budget framework: conservative 3–6%, middle of the road 7–10%, and aggressive 10%+ of gross revenue

Setting Your Yearly Marketing Budget: How Much Should You Actually Spend?

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   When it comes to scaling a business, one of the most frequent questions we get from clients at i Speak Business is: "How much money should I actually look to invest in my marketing budget this year?" There is no one-size-fits-all…

From Referral to Research: Why Advisors Must Survive the Digital Vetting Process

 The referral is no longer the finish line. For years, advisor marketing for an independent financial advisor was straightforward: a trusted client or professional makes an introduction, the advisor has a conversation, a meeting follows,…
marketing strategy showing on a laptop

What Does a Marketing Strategy Really Look Like?

I hear it all the time: "We need to do more marketing." But what does that actually mean, and what does a marketing strategy really look like? More social media posts? More emails? A new website? Maybe some advertising? All…
over 40 and fabulous showing Heather Pennington

Walking the Runway for a Cause: Fashion Meets Passion Supports Breast Cancer Rehabilitation

Sometimes the best way to make an impact is to show up. This October, Heather Pennington will be stepping outside of her usual role as Chief Marketing Officer and onto the runway as part of Best Self Atlanta’s Over 40 & Fabulous Fashion…
Arkadios Conference flyer

You Manage Their Wealth. Who Manages Your Growth?

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This week, I’ll have the opportunity to join wealth advisors from across the country at the Arkadios National Conference in Atlanta, and I’m genuinely excited about what’s ahead. Arkadios brings together entrepreneurial advisors…
Heather Pennington by Sunset

Heather Pennington Featured in CanvasRebel Magazine

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We’re excited to share that Heather Pennington, Founder and Chief Marketing Officer of iSpeak Business, was recently featured in CanvasRebel Magazine. In the interview, Heather shares insights from her career in marketing, business strategy,…

The Countdown Is On: Vote I Speak Business for Best of Georgia 2025!

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Vote for ISB! We’re thrilled to announce - we’re on the ballot again! It’s official: i Speak Business is nominated for the 2025 Best of Georgia Awards, and we couldn’t be more excited! After winning this prestigious honor multiple…
growth strategy

How Can We Help?

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  Ever since the Covid-19 outbreak, many companies have had to quickly figure out new ways to conduct business.  From working virtual, conducting online meetings, and changing your strategy for the year.  What challenges are you…