Tag Archive for: Digital Marketing

Yearly marketing budget framework: conservative 3–6%, middle of the road 7–10%, and aggressive 10%+ of gross revenue

Setting Your Yearly Marketing Budget: How Much Should You Actually Spend?

Business Development, Marketing, Strategy

When it comes to scaling a business, one of the most frequent questions we get from clients at i Speak Business is: "How much money should I actually look to invest in my marketing budget this year?" There is no one-size-fits-all…

From Referral to Research: Why Advisors Must Survive the Digital Vetting Process

Digital Presence

The referral is no longer the finish line. For years, advisor marketing for an independent financial advisor was straightforward: a trusted client or professional makes an introduction, the advisor has a conversation, a meeting follows,…

Heather Pennington Featured in CanvasRebel Magazine

News, Publications

We’re excited to share that Heather Pennington, Founder and Chief Marketing Officer of iSpeak Business, was recently featured in CanvasRebel Magazine. In the interview, Heather shares insights from her career in marketing, business strategy,…

Heather Pennington of ISB featured in article

Heather Pennington Featured in Voyage ATL

Brand Image, Marketing, News, Publications

We are excited to share that Heather Pennington, founder of I Speak Business, was recently featured in an interview with Voyage ATL as part of their local entrepreneur spotlight series.

The Countdown Is On: Vote I Speak Business for Best of Georgia 2025!

Advertising, Brand Image, Business Consultant, Business Development, Marketing, Marketing automation, Marketing Firm, News, Publications, Strategy

Vote for ISB! We’re thrilled to announce - we’re on the ballot again! It’s official: i Speak Business is nominated for the 2025 Best of Georgia Awards, and we couldn’t be more excited! After winning this prestigious honor multiple…

How to take project photos in the AEC industry & why it’s important

Brand Image, Marketing, Strategy

Project Photos In order to be successful in the AEC industry, you must stand out among the thousands of other companies. Taking project photos that are good quality and different can help catch the customers eye. Why is it important? First,…

How Can We Help?

Advertising, Advice, Brand Image, Business Consultant, Business Development, Leadership Development, Marketing, Marketing automation, Marketing Firm, Strategy

Ever since the Covid-19 outbreak, many companies have had to quickly figure out new ways to conduct business. From working virtual, conducting online meetings, and changing your strategy for the year. What challenges are you…