Tag Archive for: marketing strategy

Yearly marketing budget framework: conservative 3–6%, middle of the road 7–10%, and aggressive 10%+ of gross revenue

Setting Your Yearly Marketing Budget: How Much Should You Actually Spend?

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   When it comes to scaling a business, one of the most frequent questions we get from clients at i Speak Business is: "How much money should I actually look to invest in my marketing budget this year?" There is no one-size-fits-all…
marketing strategy showing on a laptop

What Does a Marketing Strategy Really Look Like?

I hear it all the time: "We need to do more marketing." But what does that actually mean, and what does a marketing strategy really look like? More social media posts? More emails? A new website? Maybe some advertising? All…