In many cases, businesses believe that a graphic and a caption will catch an audience’s attention right away, but several studies have shown video marketing has a very high engagement rate. Videos boost conversation and lead directly to sales.
Why use video marketing?
Eighty-one percent of businesses use video marketing to gain an audience and keep that audience’s attention. With that 81%, those businesses’ websites are 53x more likely to reach Google’s front page if they include videos… Google likes videos! They can also be included in other types of marketing collateral like landing pages. Including video on your landing page can boost the conversation rate by up to 80%. Not to mention they are a great tool to use for email marketing as well. People love convenience and clicking on a video is a lot more convenient than reading through a lengthy email. In terms of ROI (return of investment), most marketers believe video is better than other types of content. This proves that video marketing can increase overall viewership for a company. Not only does video increase ROI, but also social media posts receive 48% more views when they include video than when they don’t.
How long should the video be and what should be included?
Videos used for marketing can include information about services, statistics, project updates, testimonials, etc. The most successful videos with good content quality are under two minutes long. These get the most engagement and are typically watched all the way through. Creating a longer video with unnecessary information can turn the audience away. As mentioned before, people love convenience and that comes with creating something simple and to the point.
What are some video trends over the last few years?
1. Live video/streams
2. Cross-posting/boosting posts
3. Focus on content that can be created working from home
4. Focus on content that entertains/informs
5. Video sequencing
6. Stop motion videos
7. Optimization for specific platforms
8. Storytelling in video
9. Content quality over production quality