Heather Pennington
Founder & Chief Marketing Officer
A visionary Senior Marketing and General Management executive, Heather Pennington brings over 25 years of diverse leadership experience driving organizational growth and delivering exceptional results across marketing, communications, digital media, customer experience, technology, operations, and advertising. A dynamic strategist with a proven record of exceeding sales objectives and elevating brands, she has built a reputation for cultivating strong relationships with local, mid-market, and Fortune 500 clients spanning financial and investment services, construction, engineering, architecture, real estate, academia, legal, and medical sectors.
Throughout her career, she has led high-performing teams, generated substantial revenue, and implemented creative marketing strategies that drive sustainable business growth. Her expertise includes analyzing market trends, building strategic roadmaps, and leveraging advanced marketing automation and SaaS tools to optimize performance. Known for her entrepreneurial mindset and exceptional communication skills, she excels at overseeing complex projects, strengthening long-term client partnerships, and delivering innovative, tailored solutions that elevate organizational success.
Her accomplishments include:
- Spearheading the full branding and marketing launch for Kennesaw State University’s Division I Football program, resulting in sold-out season tickets and a substantial waiting list.
- Saving $180,000 in operating costs within three months as Director of Marketing for a national Wealth Advisory Firm through strategic contract consolidation and negotiation.
- Representing Kennesaw State University at the prestigious New Ventures World Competition, alongside global institutions such as Duke, Yale, and Harvard.
Education & Certifications
- Doctoral Candidate in Business Administration (DBA), Marketing Focus – Kennesaw State University
- Master of Business Administration (MBA) – Kennesaw State University
- Bachelor’s in Business Management – Kennesaw State University
- Global Engagement Certification
Doug Guthrie
Web Developer & Graphic Designer
With over 18 years of experience as a Web and Graphic Designer, Doug brings a deep understanding of quality visual communication, technical design, and brand identity development. He has worked across a wide range of industries, creating hundreds of websites compatible across all platforms, marketing materials, and digital assets that blend clean aesthetics with purposeful functionality. His approach focuses on designing with intention – ensuring every visual choice supports the user experience and the client’s goals.
Doug is very passionate about bringing ideas to life through thoughtful design and enjoys collaborating with clients and teams to build meaningful, polished, and high quality creative solutions.
Abby Pennington
Marketing Assistant
Abby is a multifaceted creative and marketing professional currently completing her Bachelor’s degree in Marketing at Clayton State University. With over 7 years of diversified experience spanning writing, design, photography, and film, Abby brings a unique blend of artistic vision and strategic marketing insight to every project she undertakes. She is a published author of two poetry books and is currently developing an adult fantasy novel series.
Beyond her literary work, Abby has applied her creativity in various professional settings – from managing content creation and social media campaigns. Her portfolio includes being certified in UX/UI Design, experience in WordPress website development, blog and content writing. Abby has also completed a marketing internship, where she honed her skills in branding, visual storytelling, and audience engagement.
With a passion for blending creativity and continual learning, Abby strives to craft compelling narratives that inspire connection – whether through words, visuals, or user experiences.
Mandy Castle
Social Media Specialist/Content Creator
Mandy is a Social Media Specialist who combines creativity, strategy, and hands-on communication experience to elevate brand presence online. Prior to transitioning into digital marketing, Mandy spent several years in customer service, sales and client satisfaction, where she learned how to listen, problem-solve, and deliver exceptional experiences. Those skills now translate seamlessly into crafting resonant content, managing online communities, and understanding what truly engages an audience.
With a passion for storytelling and a strong grasp of customer behavior, Mandy helps clients build meaningful digital connections and strengthen their brand identity across social media platforms.
