The most common question we get asked is “What should I be spending on Marketing?” For most companies, it is important to consider the costs that will and should be covered in the marketing budget. Marketing costs include strategy, SEO, branding, building and maintaining your website, public relations, social media, digital marketing, etc. Before considering a percentage of what your company should spend on marketing, planning for the marketing budget and comparing the marketing budgets to others in the same industry might help decide what is needed in your company....
What Should My Company Spend on Marketing?
The most common question we get asked is “What should I be spending on Marketing?” For most companies, it is important to consider the costs that will and should be covered in the marketing budget. Marketing costs include strategy, SEO, branding, building and maintaining your website, public relations, social media, digital marketing, etc. Before considering a percentage of what your company should spend on marketing, planning for the marketing budget and comparing the marketing budgets to others in the same industry might help decide what is needed in your company....
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