Category Archives: News

Marketing Automation Strategy: Companies Are Adopting Marketing Automation More Aggressively Than Ever

95% of companies use or plan to use marketing automation. Once thought of as just a "buzzword," marketing automation is no longer a niche software only available to a select few. Now, almost all companies are exploring the benefits of marketing automation to drive more leads, close more sales, and optimize their marketing ROI. Virtually all companies believe marketing automation is important to the success of their marketing programs. Case study after case study show the tremendous results from using marketing automation. More leads, more won deals, higher revenue per deal, and shorter sales...
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Ribbon Cutting at the Cobb Chamber

[March 2, 2017]                                                                                      FOR IMMEDIATE RELEASE  Ribbon-Cutting Ceremony to Celebrate the relaunch of ISpeak Business ISpeak Business launches, offering innovative strategies  for the success of clients as a business consulting firm.  [ATLANTA, GEORGIA] --- [Heather Pennington] is pleased to announce a ribbon-cutting ceremony for ISpeak Business, a consulting company, at the Cobb Chamber of Commerce at eleven o’clock in the morning of Thursday, March 16th. Since 2001 Heather has been passionate about helping businesses reach their full potential. Heather spent 16 years as the founder and CEO of Day Three Media, a media company based in Georgia. Always intent on reaching her own full...
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What’s Trending in Marketing for 2017

What’s Trending in Marketing for 2017 Heather Pennington, CEO- I Speak Business Just ask people you know in different industries what they view as trending in marketing and see what response you receive. As a consultant that interfaces with a broad range of clients, it is always interesting to see how companies are keeping up with technology and remaining agile with market trends. Today’s consumer is one of the smartest, most well versed at scouring the internet for information to make an informed purchase decision. Research estimates over a 35-day period, the average consumer visits approximately 9 different websites totaling 33-35 minutes...
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