Category Archives: Marketing automation

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Success with the Internet of Things Requires More Than Chasing the Cool Factor

By Maciej Kranz Many companies begin an internet of things (IoT) journey with great expectations, only to end up with disappointing business results. Gartner recently estimated that through 2018 “80% of IoT implementations will squander transformational opportunities” and fail to monetize IoT data. And a new survey by Cisco found that one-third of all completed IoT projects were not considered a success. In my experience with dozens of organizations implementing IoT solutions, those that achieved their expected ROI changed their traditional business approaches in one or more of the following ways:

They Developed a Partner Ecosystem

The essence of IoT is interconnectivity. Interconnectivity is about more...
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Business Development, Leadership Development, Marketing, Marketing automation, News, Publications, Strategy, UncategorizedComments are closed Permalink

How AI Is Streamlining Marketing and Sales

By: Brad Power In 1950, Alan Turing, already famous for helping to crack the German Enigma code during World War II, devised the Turing test to define intelligence in machines. Could a computer, Turing asked, fool a human into thinking he was interacting with another person, or imitate human responses so well that it would be impossible for a person to tell the difference? If the machine could, Turing proposed, it could be considered intelligent. Turing’s thought experiment spawned scores of science-fiction tales, such as the 2015 hit movie Ex Machina. Now, artificial intelligence (AI) and autonomous algorithms are not only passing...
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Business Development, Marketing, Marketing automationComments are closed Permalink

Top Benefits of Hiring A Marketing Consulting Firm

Let's face it, we're all busy. Do you need additional marketing help? Do you need specific expertise? Or maybe you just can't find the right talent. Here are eight ways you know it’s time to hire a marketing agency.
  1. Sales are Stagnant
  2. It’s Not Getting Done
  3. You Don’t Enjoy Marketing
  4. You’ve Realized You Don’t Have the Skills
  5. The Sales Department is Complaining of “No Good Leads”
  6. Your Marketing Results are Hit or Miss
  7. You Wonder What is Working
  8. You’d Love to Hire a Complete Marketing Team, but Lack the Budget
If any of these apply to you, then read on... Marketing teams are...
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Brand Image, Business Development, Marketing, Marketing automationComments are closed Permalink