Category Archives: Advertising

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Every Company Has a Story, Are You Telling Yours?

Regardless of the size of your organization, marketing can be a daunting task. ISpeak Business is a consulting firm dedicated to the improvement and growth of our clients. The ISB story begins with Heather Pennington, President and CEO of ISpeak Business. Heather has 20 years of experience in the Marketing industry and has worked with thousands of clients. Through her decision-focused approach, she has applied her strategic and tactical solutions to consulting with organizations in the area of marketing, organizational development, strategic planning, and brand development. We believe the most important question our clients can ask themselves is, “What is...
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Advertising, Advice, Brand Image, Business Development, Leadership Development, Marketing, Marketing automation, News, Publications, Strategy, UncategorizedComments are closed Permalink

8 Reasons to Consider Outsourcing Marketing to a Consulting Agency

1. You get more than just marketing experience

What if you could have predictable, effective marketing systems that generated and nurtured sales leads? By outsourcing some of your marketing, you get marketing talent, leading-edge strategies, shared experiences, and access to advanced marketing technology. You can seamlessly synchronize the end-to-end customer experience, and touch each stage of the buying cycle with agile, timely, and relevant marketing campaigns. The marketing skills gap is very real. 75% of marketers say their lack of skills is impacting revenue in some way, and 74% say it's contributing to misalignment between the marketing and sales teams, according to Oracle. Clearly, the game is changing...
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Advertising, Advice, Brand Image, Business Development, Marketing, StrategyComments are closed Permalink

The Advantage of Knowing the Difference Between Marketing and Advertising

Many people confuse marketing with advertising or vice versa. Though both components contribute to the same end objective they are distinct from each other. Understanding the difference between marketing and advertising can put your company on the path to substantial growth. Marketing is the long-term process of systematic planning and implementation. This process is intended to create a market for the new or existing product and build the brand’s image. It involves understanding who your potential customers are and what they want to get from your product or service. Marketing consists of advertising, market research, media planning, public relations, product pricing, distribution, customer...
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Advertising, MarketingComments are closed Permalink