Regardless of the size of your organization, marketing can be a daunting task. ISpeak Business is a consulting firm dedicated to the improvement and growth of our clients. The ISB story begins with Heather Pennington, President and CEO of ISpeak Business. Heather has 20 years of experience in the Marketing industry and has worked with thousands of clients. Through her decision-focused approach, she has applied her strategic and tactical solutions to consulting with organizations in the area of marketing, organizational development, strategic planning, and brand development.
We believe the most important question our clients can ask themselves is, “What is my company’s story? Here are a few steps to answering this question:
1.) The first question you should ask yourself is, “Who are we and how are we different?” If you can answer this question first everything else will flow. Focus on why you were in business, to begin with. What is the culture of your company? What are we good at and why? Why are we in business? Most importantly, be genuine when answering these questions. These questions will also help you identify who your customer is.
2.) Branding yourself is extremely important. Don’t try to look like everybody else. It’s good to look at your competition and your industry, but it’s also good to make sure you look different and you’re not trying to copy everyone else. [For more on building your brand read our article “10 Steps to Building Your Brand here.]
3.) Make sure that you’re implementing various marketing efforts in the places where your customers are spending their time, the right fit.
We would love to help you tell your story!
Come grow with us,
Heather Pennington
ISpeak Business President and CEO
Your Chief Marketing Officer
