Category Archives: Publications

Your Simplified Guide to SEO

Your Simplified Guide to SEO SEO. Search Engine Optimization. It’s not as scary as we’ve made it out to be and there are major benefits to some simple steps of implementation. We want you to see those benefits, so today we are breaking down SEO for you. It’s time to put some strategy behind our search engine results. Search Engine Optimization is the process of maximizing the number of visitors to a particular website by ensuring that the site appears high on the list of results returned by a search engine. SEO can be a really complex topic to cover so...
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Every Company Has a Story, Are You Telling Yours?

Regardless of the size of your organization, marketing can be a daunting task. ISpeak Business is a consulting firm dedicated to the improvement and growth of our clients. The ISB story begins with Heather Pennington, President and CEO of ISpeak Business. Heather has 20 years of experience in the Marketing industry and has worked with thousands of clients. Through her decision-focused approach, she has applied her strategic and tactical solutions to consulting with organizations in the area of marketing, organizational development, strategic planning, and brand development. We believe the most important question our clients can ask themselves is, “What is...
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Success with the Internet of Things Requires More Than Chasing the Cool Factor

By Maciej Kranz Many companies begin an internet of things (IoT) journey with great expectations, only to end up with disappointing business results. Gartner recently estimated that through 2018 “80% of IoT implementations will squander transformational opportunities” and fail to monetize IoT data. And a new survey by Cisco found that one-third of all completed IoT projects were not considered a success. In my experience with dozens of organizations implementing IoT solutions, those that achieved their expected ROI changed their traditional business approaches in one or more of the following ways:

They Developed a Partner Ecosystem

The essence of IoT is interconnectivity. Interconnectivity is about more...
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