Category Archives: Brand Image

Your Simplified Guide to SEO

Your Simplified Guide to SEO SEO. Search Engine Optimization. It’s not as scary as we’ve made it out to be and there are major benefits to some simple steps of implementation. We want you to see those benefits, so today we are breaking down SEO for you. It’s time to put some strategy behind our search engine results. Search Engine Optimization is the process of maximizing the number of visitors to a particular website by ensuring that the site appears high on the list of results returned by a search engine. SEO can be a really complex topic to cover so...
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Every Company Has a Story, Are You Telling Yours?

Regardless of the size of your organization, marketing can be a daunting task. ISpeak Business is a consulting firm dedicated to the improvement and growth of our clients. The ISB story begins with Heather Pennington, President and CEO of ISpeak Business. Heather has 20 years of experience in the Marketing industry and has worked with thousands of clients. Through her decision-focused approach, she has applied her strategic and tactical solutions to consulting with organizations in the area of marketing, organizational development, strategic planning, and brand development. We believe the most important question our clients can ask themselves is, “What is...
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Tradeshows… How to Get the Most Out of Your ROI

When it comes to marketing strategy, tradeshows still remain as one of the most profitable business-to-business (B2B) media strategies for companies. It was estimated that the yearly spend in 2014 was close to $70 Billion and on the rise. Many companies approach this opportunity with no strategy and no way to track their return on investment. Before you start packing your bags and making plans to spend a small fortune, let’s explore a few questions to ask yourself and also put a plan into place. 1- Does it make sense to go, better put, have you done your research to...
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